What even is a brand? Is it your logo, your colour scheme, your tone of voice… or something much deeper?
In this episode, Zoran sits down with Matt Braithwaite-Young from Turning Leaf to get into the reality of branding for small to medium businesses.
They talk about why your brand has less to do with fonts and more to do with how people feel about you, and what it actually takes to build trust, stay memorable, and position your business for long-term success.
Matt shares practical advice on building brand presence even when you’re time-poor and budget-conscious, and they dig into when branding should come before lead generation, what brand consistency really looks like, and the big mistakes a lot of business owners still make.
Also yes, at one point Zoran compares branding to marriage. We don’t know either. It was brief. We kept moving.
If you’ve ever wondered how much branding really matters and how to make it work without reinventing the wheel, this one’s for you.
Highlights:
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What a brand actually is (and what it definitely isn’t)
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How to build one without a big budget or a marketing degree
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Why branding still matters, even if you only work on referrals
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When to prioritise brand over lead generation
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Common myths and misconceptions small business owners fall into
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Why being “the same” is more powerful than being “perfect”
Matt Braithwaite-Young – Director at Turning Leaf
Brand strategy & market positioning specialist
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